Why more data hasn’t translated into better execution, and where it breaks down before voters are ever reached Political campaigns have never had more data. Voter files are richer, media spans CTV, streaming, and programmatic environments, and targeting has become...
Businesses of all shapes and sizes make data-driven decisions every day. When that foundational information is faulty, it has clear costs. In fact, those costs are around $12.9 million a year for organizations with poor data quality. Marketing teams especially rely on...
