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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
When It Comes To Addressability And Identity, What’s Old Is New Again
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to...
What Is Data Enrichment? How To Unlock Marketing Insights
Data enrichment is the process of supplementing your database with third-party data. Learn more about how data enrichment works and its marketing benefits.
Social Media Lookalike Audiences: Now on Deep Sync One
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
Deep Sync’s Complete Data Hygiene, Powered By Snowflake
We’re excited to announce that Deep Sync’s new native data hygiene app, Complete Data Hygiene, is now available natively in the Snowflake AI Data Cloud for Media. Deep Sync offers many data solutions in Snowflake that include hygiene, enrichment, and identity...
Loyal Customers: How Your Business Can Find and Obtain Them
It’s well known that retaining customers is an extremely cost-effective strategy for businesses. After all, acquiring a new customer can cost five times more than retaining an existing customer. But how do you find and obtain customers who will remain loyal to your...
4 Top Strategies to Leverage Event Data for Donor Outreach
After you’ve hosted a fundraising event, you’ll have a wealth of data you can use to support your nonprofit’s donor outreach. Use this guide to get started.
How to Create a Nonprofit Omnichannel Marketing Strategy
Given the rise of artificial intelligence (AI), social media algorithm updates, and other recent marketing trends, your nonprofit’s team has to constantly adapt to keep up with new industry norms. At the same time, it’s important to keep your messaging consistent...
Using Data to Improve Direct Mail ROI
For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail return on investment (ROI). As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may...
Deep Sync’s Data Solutions on Snowflake
Leverage Deep Sync’s Native Applications and Data Solutions on Snowflake, available now! Many organizations value the flexibility and security of the cloud, but solving data challenges in the cloud hasn’t always been an option. To help businesses unlock the power of...
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