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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Navigating Postal Rate Increases with Data
The U.S. Postal Service has recently announced another increase in postal rates. This is the third increase in 12 months—and the most mailing rates have increased during USPS’s 247-year history. For marketers and advertisers who heavily rely on direct mail, these...
Digital Data Pricing: How it Works
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...
Data-Driven Marketing: A Comprehensive Guide to Success
In a crowded landscape, marketing is key to standing out from the competition. It’s no longer enough to simply have the best product or service on the market—you also have to reach the eyes of the right customer and convince them of such. Whether you’re developing...
Expand your reach with Compact B2B data on Deep Sync One!
Compact B2B data opens up a world of possibilities for businesses seeking to connect with their target audience of business buyers.
Deep Sync’s Native Applications in Snowflake Marketplace
Deep Sync brings deterministic identity and enhancement capabilities to the Snowflake ecosystem. Deep Sync—a leading provider of omnichannel data solutions including audience targeting, customer insights, and identity resolution—has launched a suite of native...
Customer Database Marketing: Everything You Need To Know
Use customer data to tailor content, boost customer service, and optimize your marketing efforts. Learn how you can get started with consumer database marketing today.
The Ultimate Guide to Determining Your Target Audience
Your target audience shapes your marketing and business strategy. Learn more about the benefits of creating a target audience and how to do it here.
What Is Data Privacy? Significance, Legal Requirements, & More
Understand the importance of data privacy, the regulations involved, and how to responsibly use your customer data for business enhancement.
TikTok Advertising: What To Know About Your Target Audience
In recent years, TikTok has transformed from a social media platform used by Gen Z to create short-form video content into a robust platform for business growth and customer acquisition. With more than 1 billion monthly active users and 3 billion app installs...
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