OUR BLOG
The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Lookalike Audience Lock-In
Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...
Why Targeted Marketing Lists Are Worth the Investment
Reach new audiences and drive better results for your business with a marketing list. Learn more about what a marketing list is and the types Deep Sync offers.
Trade Desk & Google DV360: New Beta Destinations in Deep Sync One
Unlock the power of programmatic advertising: The Trade Desk and Google DV360 are now available destinations in Deep Sync One! We’re committed to providing unparalleled opportunities to Deep Sync One users; that’s why we’re excited to announce two new beta...
Navigating Postal Rate Increases with Data
The U.S. Postal Service has recently announced another increase in postal rates. This is the third increase in 12 months—and the most mailing rates have increased during USPS’s 247-year history. For marketers and advertisers who heavily rely on direct mail, these...
Digital Data Pricing: How it Works
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...
Expand your reach with Compact B2B data on Deep Sync One!
Compact B2B data opens up a world of possibilities for businesses seeking to connect with their target audience of business buyers.
Deep Sync’s Native Applications in Snowflake Marketplace
Deep Sync brings deterministic identity and enhancement capabilities to the Snowflake ecosystem. Deep Sync—a leading provider of omnichannel data solutions including audience targeting, customer insights, and identity resolution—has launched a suite of native...
Customer Database Marketing: Everything You Need To Know
Use customer data to tailor content, boost customer service, and optimize your marketing efforts. Learn how you can get started with consumer database marketing today.
The Ultimate Guide to Determining Your Target Audience
Your target audience shapes your marketing and business strategy. Learn more about the benefits of creating a target audience and how to do it here.
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