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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Purchasing and Using Consumer Lists: The Ultimate Guide
When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...
Using Your Customer Data: Best Practices
Discover how customer data can support marketing strategies. Learn what customer data is, methods for collecting it, and best practices to make the most of your data.
How Lookalike Audiences Can Fuel Omnichannel Campaigns
Modeling "easy buttons" — in the form of segmentation tools like Google's "Similar Audiences" and LinkedIn's "Matched Audiences" — were designed to take the weight of complex audience-building off of marketers' shoulders. The lookalike targeting functionalities on...
The Solution to Google’s Post-Cookies World: First Party Data
In 2024, digital marketing faces significant changes due to rising privacy concerns and the phasing out of third-party cookies, requiring new data strategies. Paul Turner, GM of Digital at Deep Sync, with experience from top tech firms, discusses adapting to these...
3 Benefits of Data for Associations
When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future. However, data...
4 Ways Data Can Improve Your Nonprofit’s Direct Mail Appeals
As marketers in the nonprofit sector focus on the impact of AI and postal rate increases, your organization may wonder if traditional fundraising channels like direct mail are still worth investing in. If you haven’t been seeing results from your direct mail...
4 Data-Driven Marketing Strategies for Small Businesses
Small businesses can use data-driven marketing strategies to make informed decisions that enhance their outreach. Here are four ways to leverage data.
Nonprofit Data Migration: Ensuring Security and Accuracy
Migrating your nonprofit’s data from one CRM to another can be a complex and daunting task. Take these steps to successfully and safely migrate your data
How to Liberate Your Data: 4 Steps to Overcome Data Silos
Are data silos plaguing your organization? Read this guide to unlock four actionable steps you can take to break them down and drive enhanced performance.
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