Healthcare organizations must communicate with their audiences to ensure their services are at the top of patients’ minds when they need medical care. However, as a healthcare professional in an ever-changing communications landscape, you may not know how to reach...
In today’s fast-paced digital marketing landscape, success requires a seamless blend of creativity and precision. Social media platforms like Facebook and TikTok—with their billions of users—provide an unmatched opportunity for businesses to connect with their...
Over the past several years, it’s become increasingly clear that data is the key to stronger marketing and fundraising strategies. With data, you can learn about your donors, volunteers, and other supporters and apply that information to the messaging you send them...
Effective marketing is all about personalization. To target current and potential customers, you first need to know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because...
Every marketer knows the importance of reaching the right audience at the right time. Location-based marketing, also called geomarketing, has become a popular marketing tactic for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that...
