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Data Hygiene: Elevate Your Data Quality

Data Hygiene: Elevate Your Data Quality

Data is arguably the most powerful and valuable resource marketers can leverage. Data-driven insights can be used to promote strong loyalty communications and intelligent prospect audience identification. The problem is that companies’ customer data becomes outdated...
First-Party Data: Leveraging Audience Insights

First-Party Data: Leveraging Audience Insights

In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...