by Deep Sync | Oct 5, 2023 | Enterprise Data
A 2020 study found that businesses only leverage about 32% of their available data, leaving roughly 68% unused. With so much data left on the table, there is a massive opportunity for companies to leverage more of their first-party data (also called 1pd or 1p...
by Deep Sync | Oct 5, 2023 | Data Quality
Data is arguably the most powerful and valuable resource marketers can leverage. Data-driven insights can be used to promote strong loyalty communications and intelligent prospect audience identification. The problem is that companies’ customer data becomes outdated...
by Deep Sync | Oct 4, 2023 | Data Enrichment
Data is the key to reaching prospects, turning them into customers, and retaining them long-term. It allows businesses to make well-informed marketing decisions based on facts about their distinct audiences rather than generalized guesses. In particular, first-party...
by Deep Sync | Sep 8, 2023 | Insights
In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
by Deep Sync | Aug 2, 2023 | Audience Targeting, Company Updates
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...