Data append, data enrichment, data enhancement—modern marketers have heard all of these terms and more when it comes to the process of improving their data assets for more effective outreach. But, what is data enhancement? And, how can it impact your, or your...
Database marketing couples information within a brand’s database with third-party information to serve as the foundation of all marketing efforts. This reliance on data can drastically increase the ROI of your marketing efforts—so it’s understandable why so many...
In 1865, banker Sir Henry Furnese analyzed his promotional data to win over customers and outwit his competitors in one of the first documented instances of marketing analytics. While today’s marketing analytics processes have become much more complex than those used...
Did you know there are 1.13 billion websites? A new website is built every three seconds, and this statistic is likely to increase as AI-driven website content continues to rise. As a nonprofit leader, this fact may feel overwhelming. After all, how can your...
Data is arguably the most powerful and valuable resource marketers can leverage. Target audience identification, direct mail strategies, and effective segmentation and personalization all depend on data-driven insights. However, if you’ve ever interacted with data on...
