Data is a powerful tool with near-limitless potential. But, to make your data work for you, you must refine your collection and analysis processes before you can generate valuable insights. In fact, data practitioners have asserted that 80% of their...
Effective marketing is all about personalization. To target current and potential customers, you first need to know what they’re looking for so you can effectively explain how your company will serve their needs. Data is the best way to personalize your marketing...
As your business grows, it’s important to continuously strategize for how you can expand your customer base. While you need to continue developing your current client relationships, ignoring new leads and markets (and not turning those leads into customers) can...
As remote work environments and digital engagement enable the average consumer to travel wherever and whenever they want, geomarketing is a trend that’s become increasingly important for businesses of all sizes. In fact, geomarketing is a nearly $11 billion...
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many businesses’ marketing strategies. Direct mail (sent to house lists) has the highest ROI for individual media, 161%, putting it ahead of popular digital...
