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Lifecycle Segmentation: From New Donors to Legacy Supporters

Lifecycle Segmentation: From New Donors to Legacy Supporters

by Deep Sync | Apr 1, 2024 | Audience Targeting

Imagine one of your nonprofit’s longtime donors heads to the mailbox and sees a letter from your organization. They’re excited to learn more about your current projects and see how their donations are making a difference for your mission. However, when they open the...
3 Nonprofit Web Metrics to Track to Better Engage Audiences

3 Nonprofit Web Metrics to Track to Better Engage Audiences

by Deep Sync | Mar 18, 2024 | Data for Nonprofits, Nonprofit

Your website is one of the most powerful marketing tools in your toolkit. In fact, it’s often the first place new users will check to learn more about your organization and its mission. Plus, your website serves as a communication hub for returning supporters to keep...
Purchasing and Using Consumer Lists: The Ultimate Guide

Purchasing and Using Consumer Lists: The Ultimate Guide

by Deep Sync | Mar 15, 2024 | Audience Targeting, Third-party Datasets

When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. However, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can fuel omnichannel marketing campaigns across online and...
3 Benefits of Data for Associations

3 Benefits of Data for Associations

by Deep Sync | Jan 22, 2024 | Consumer Data, Data for Nonprofits, Nonprofit

When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future.  However, data...
4 Ways Data Can Improve Your Nonprofit’s Direct Mail Appeals

4 Ways Data Can Improve Your Nonprofit’s Direct Mail Appeals

by Deep Sync | Jan 12, 2024 | Direct Mail, Nonprofit, Reseller Partners

As marketers in the nonprofit sector focus on the impact of AI and postal rate increases, your organization may wonder if traditional fundraising channels like direct mail are still worth investing in. If you haven’t been seeing results from your direct mail...
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