Did you know there are 1.13 billion websites? A new website is built every three seconds, and this statistic is likely to increase as AI-driven website content continues to rise. As a nonprofit leader, this fact may feel overwhelming. After all, how can your...
Data is arguably the most powerful and valuable resource marketers can leverage. Target audience identification, direct mail strategies, and effective segmentation and personalization all depend on data-driven insights. However, if you’ve ever interacted with data on...
Imagine one of your nonprofit’s longtime donors heads to the mailbox and sees a letter from your organization. They’re excited to learn more about your current projects and see how their donations are making a difference for your mission. However, when they open the...
Your website is one of the most powerful marketing tools in your toolkit. In fact, it’s often the first place new users will check to learn more about your organization and its mission. Plus, your website serves as a communication hub for returning supporters to keep...
When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. However, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can fuel omnichannel marketing campaigns across online and...
