Imagine one of your nonprofit’s longtime donors heads to the mailbox and sees a letter from your organization. They’re excited to learn more about your current projects and see how their donations are making a difference for your mission. However, when they open the...
Your website is one of the most powerful marketing tools in your toolkit. In fact, it’s often the first place new users will check to learn more about your organization and its mission. Plus, your website serves as a communication hub for returning supporters to keep...
When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. However, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can fuel omnichannel marketing campaigns across online and...
When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future. However, data...
As marketers in the nonprofit sector focus on the impact of AI and postal rate increases, your organization may wonder if traditional fundraising channels like direct mail are still worth investing in. If you haven’t been seeing results from your direct mail...
