As your business grows, it’s important to strategize how to expand your customer base. While you need to develop your current client relationships, failing to convert new leads and tap into new markets can eventually plateau your company’s sales and revenue....
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many businesses’ marketing strategies. Direct mail (sent to house lists) has the highest ROI for individual media, 161%, putting it ahead of popular digital...
Most businesses only leverage about 37 to 40 percent of their available data, leaving the majority unused. With so much data left on the table, there is a massive opportunity for companies to leverage more of their first-party data (also called 1pd or 1p data)—and...
Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...
