Upgrading your nonprofit’s technology is an exciting endeavor that can transform your ability to further your cause, but it can also feel daunting. In particular, you might worry about the data migration process. Your nonprofit has spent years collecting donor...
Data is a powerful tool with near-limitless potential. But, to make your data work for you, you must refine your collection and analysis processes before you can generate valuable insights. In fact, data practitioners have asserted that 80% of their...
As your business grows, it’s important to strategize how to expand your customer base. While you need to develop your current client relationships, failing to convert new leads and tap into new markets can eventually plateau your company’s sales and revenue....
Most businesses only leverage about 37 to 40 percent of their available data, leaving the majority unused. With so much data left on the table, there is a massive opportunity for companies to leverage more of their first-party data (also called 1pd or 1p data)—and...
Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...
