Advertisers have long struggled to use first-party customer data to create highly targeted advertising campaigns. However, due to increased privacy restrictions, the decline of third-party cookies, and fragmented customer journeys across multiple devices, traditional...
As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...
Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers’ lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...
Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it’s become more difficult for companies to monetize their data...
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
