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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

How to Use Direct Mail Lists to Run a Successful Campaign

In our digital world, it can be easy to overlook more traditional marketing strategies like direct mail. However, marketers are increasingly recognizing the effectiveness of direct mail, with 61% increasing their direct mail investments in 2024. Direct mail creates a...

What Is First-Party Data and Third-Party Data? Expert Guide

Want to learn more about first- and third-party data and how they can help you reach your audience? We’ll explore these terms to upgrade your marketing efforts.

Upgrade Your Data-Driven Marketing Strategy for 2025

A data-driven marketing strategy helps your business make informed decisions that enhance your outreach. Explore how your company can transform its approach.

Latest Blog Posts

Email Marketing in 2025: How to Do It Right

Email Marketing in 2025: How to Do It Right

Brands spend a lot of time and thought on their email marketing; it’s disheartening when those emails don’t reach their intended audience. Whether emails are met with low open rates, poor deliverability, or end up in the dreaded spam folder—it can feel like a waste of...

Join Deep Sync at Data + AI Summit

Join Deep Sync at the Data + AI Summit, a premier data and AI event from Databricks, from June 9 to 12. It will feature some of the best and brightest in data, analytics, and AI. Deep Sync is thrilled to be presenting! Connect with 20,000 business leaders, data...

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