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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
How to Use Direct Mail Lists to Run a Successful Campaign
In our digital world, it can be easy to overlook more traditional marketing strategies like direct mail. However, marketers are increasingly recognizing the effectiveness of direct mail, with 61% increasing their direct mail investments in 2024. Direct mail creates a...
How to Liberate Your Data: 4 Steps to Overcome Data Silos
Data silos can be detrimental to your organization’s success. Read this guide to learn how you can break data silos down and drive enhanced performance.
A Guide to Nonprofit Data Warehouses & How to Get Started
Your nonprofit gathers a lot of data—from your CRM, email platform, fundraising tools, and more—but how do you parse meaningful insights from a pile of disconnected information? Too many nonprofits end up keeping their data in silos, leading to missed insights that...
What Is First-Party Data and Third-Party Data? Expert Guide
Want to learn more about first- and third-party data and how they can help you reach your audience? We’ll explore these terms to upgrade your marketing efforts.
Upgrade Your Data-Driven Marketing Strategy for 2025
A data-driven marketing strategy helps your business make informed decisions that enhance your outreach. Explore how your company can transform its approach.
How to Prevent Marketing Silos from Impacting Your Team’s Collaboration
Marketing today moves quickly. With audiences across multiple platforms and channels, brands must deliver connected, relevant experiences. However, marketing silos often get in the way. Silos form when teams, data, and tools aren’t connected. While they may seem...
Email Marketing in 2025: How to Do It Right
Brands spend a lot of time and thought on their email marketing; it’s disheartening when those emails don’t reach their intended audience. Whether emails are met with low open rates, poor deliverability, or end up in the dreaded spam folder—it can feel like a waste of...
Join Deep Sync at Data + AI Summit
Join Deep Sync at the Data + AI Summit, a premier data and AI event from Databricks, from June 9 to 12. It will feature some of the best and brightest in data, analytics, and AI. Deep Sync is thrilled to be presenting! Connect with 20,000 business leaders, data...
Deterministic Identity Resolution for Enterprise Brands
Marketers are tasked with managing an inordinate amount of data. The often-anonymous consumer journey is complex and rapidly evolving, encompassing numerous channels and devices. Marketers are left needing to decipher the pieces in an attempt to create cohesive...
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