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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Email Marketing in 2025: How to Do It Right

Brands spend a lot of time and thought on their email marketing; it’s disheartening when those emails don’t reach their intended audience. Whether emails are met with low open rates, poor deliverability, or end up in the dreaded spam folder—it can feel like a waste of...

Join Deep Sync at Data + AI Summit

Join Deep Sync at the Data + AI Summit, a premier data and AI event from Databricks, from June 9 to 12. It will feature some of the best and brightest in data, analytics, and AI. Deep Sync is thrilled to be presenting! Connect with 20,000 business leaders, data...

Deterministic Identity Resolution for Enterprise Brands

Marketers are tasked with managing an inordinate amount of data. The often-anonymous consumer journey is complex and rapidly evolving, encompassing numerous channels and devices. Marketers are left needing to decipher the pieces in an attempt to create cohesive...

Latest Blog Posts

Email Marketing in 2025: How to Do It Right

Email Marketing in 2025: How to Do It Right

Brands spend a lot of time and thought on their email marketing; it’s disheartening when those emails don’t reach their intended audience. Whether emails are met with low open rates, poor deliverability, or end up in the dreaded spam folder—it can feel like a waste of...

Join Deep Sync at Data + AI Summit

Join Deep Sync at Data + AI Summit

Join Deep Sync at the Data + AI Summit, a premier data and AI event from Databricks, from June 9 to 12. It will feature some of the best and brightest in data, analytics, and AI. Deep Sync is thrilled to be presenting! Connect with 20,000 business leaders, data...

Who’s Driving Your Identity Strategy?

Managing first-party data—and, by extension, your identity strategy—has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift...

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