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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Digital Advertising for Upcoming Political Campaigns: Onboarding Tips for Agencies
For political agencies, every second counts. As advertising ramps up for the upcoming special elections in 2025 and the 2026 midterms, tight campaign timelines demand rapid execution; waiting days to activate voter lists is far from ideal. Traditional onboarding...
2025 Data and Fundraising Trends for Nonprofits
For nonprofits today, fundraising can feel like an uphill battle. Between rising postal costs, donor fatigue, and an increasingly crowded digital landscape—it’s harder than ever to break through the noise and connect with donors. Without a strategic, data-driven...
Google Customer Match: How to Leverage Your Customer Data
Advertisers have long struggled to use first-party customer data to create highly targeted advertising campaigns. However, due to increased privacy restrictions, the decline of third-party cookies, and fragmented customer journeys across multiple devices, traditional...
Direct Mail in 2025: Statistics and Tips for Success
Digital marketing has dominated the industry for years, but that doesn’t mean direct mail is dead! In 2025, overlooking the power of physical mail will be a costly mistake. Direct mail continues to drive high engagement, strong conversion rates, and lasting brand...
4 Strategies for Reaching Your Healthcare Audience
Discover top strategies for healthcare organizations to reach their audiences, ensuring their services are top of mind for patients who need medical care.
Understanding Deterministic Identity: The Key to Effective Marketing
Explore how deterministic identity shapes effective marketing strategies. Learn to enhance customer engagement and drive results. Deterministic Identity: The Key to Avoiding Marketing Misfires and Boosting Your ROI Customers expect personalization and seamless...
AI Lookalike Audiences: A Complete Guide
As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...
Unlocking the Power of Creative and Data: How Adobe and Deep Sync Revolutionize Social Media Advertising
In today’s fast-paced digital marketing landscape, success requires a seamless blend of creativity and precision. Social media platforms like Facebook and TikTok—with their billions of users—provide an unmatched opportunity for businesses to connect with their...
What is Connected TV? The ABCs of CTV
Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...
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