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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Email Marketing in 2025: How to Do It Right
Brands spend a lot of time and thought on their email marketing; it’s disheartening when those emails don’t reach their intended audience. Whether emails are met with low open rates, poor deliverability, or end up in the dreaded spam folder—it can feel like a waste of...
Join Deep Sync at Data + AI Summit
Join Deep Sync at the Data + AI Summit, a premier data and AI event from Databricks, from June 9 to 12. It will feature some of the best and brightest in data, analytics, and AI. Deep Sync is thrilled to be presenting! Connect with 20,000 business leaders, data...
Deterministic Identity Resolution for Enterprise Brands
Marketers are tasked with managing an inordinate amount of data. The often-anonymous consumer journey is complex and rapidly evolving, encompassing numerous channels and devices. Marketers are left needing to decipher the pieces in an attempt to create cohesive...
Deep Sync Builds Powerful End-to-End First-Party Data Solutions for Marketers
Deep Sync, a leading provider of omnichannel identity & data solutions, develops data onboarding, data hygiene & data enrichment solutions in Databricks. Deep Sync, a leading provider of omnichannel identity and data solutions, develops exclusive data...
Navigating Postal Rate Increases with Data
The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
Facebook Ad Targeting: Explore Strategies That Work
For Facebook Ads, targeting is critical to delivering a positive return on advertising investment. With around 3.07 billion monthly active users, reaching the right audience with ads helps limit waste and increase campaign effectiveness. Understanding how to best...
CPG Advertising: Data-Driven Strategies for Marketers
Businesses that sell consumer packaged goods must stand out in a competitive market. Explore the basics of CPG advertising to better promote your offerings.
Residential Mailing Lists: What Marketers Need to Know
Residential mailing lists include addresses for individuals in certain areas. Explore how you can use this resource to upgrade your direct mail strategy.
Who’s Driving Your Identity Strategy?
Managing first-party data—and, by extension, your identity strategy—has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift...
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