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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Buying Third Party Data to Power Social Media Targeting
From the slow demise of cookies to iOS 14.5 updates, targeting on social media has gotten more complicated. And, these complications have led to reduced campaign effectiveness. To address this decline, social media advertisers need to be looking at new ways to...
Using B2B Data to Deliver 1,000%+ ROI in Facebook
DeepSync Labs (now Deep Sync One) client KNB Online works with leading Facebook advertisers to help them deliver ROI on campaign spend. KNB Online has successfully used 3rd party data to enhance targeting options and outcomes. OVERVIEW A high ticket consultant had his...
Third-Party Data Drives Social Media Performance
Many advertisers and agencies are hesitant to embrace third-party data (3pd) to power their social media performance. Despite its immense potential, third-party data remains vastly underutilized, leading to understandable reservations. In this blog post, we'll address...
September 2021 Facebook Updates for Marketers & Advertisers
Facebook Updates for Marketers & Advertisers - September 2021 Facebook is a big and fast-moving company, so the most recent Facebook updates aren’t always easy to keep up with. We’re here to help you understand the new updates for Facebook, today. So, what’s the...
Make Your CPG Campaign Be OMG
This is a Guest Post By Tom Eaton, SVP TV & Programmatic Solutions, NCSolutions There are a lot of potential distractions for digital marketers right now: inflation, supply chain challenges, upcoming third-party cookie deprecation, and more. But, the job of the...
A Q & A with Experian Marketing Service’s Sarah Ilie
Deep Sync's Paul Turner recently had a conversation with Experian Marketing Services' Head of Partnerships, Sarah Ilie, to learn more about Experian, their views on the data-driven marketing industry, and what sets their data apart. What does Experian Marketing...
5 Reasons to Invest in Continued Learning for Your Company
When it comes to your top priorities as a for-profit business, the first concern on your list is probably your bottom line. Investing in resources like custom continuing education courses for your employees may not even be on your radar. Since spotting the direct...
A Guide to Developing Data-Driven Fundraising Strategies
How well do you know your donors and supporters? By studying your existing donor database and learning about your target audience, you can get a detailed look into the patterns and factors that impact your current fundraising outcomes, who is supporting your...
Association Management: How to Manage Member Data
The key to a successful association lies in its relationships with its members. Strengthen your connections by learning how to manage member data in this guide.
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