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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

What Is First-Party Data and Third-Party Data? Expert Guide

Want to learn more about first- and third-party data and how they can help you reach your audience? We’ll explore these terms to upgrade your marketing efforts.

Upgrade Your Data-Driven Marketing Strategy for 2025

A data-driven marketing strategy helps your business make informed decisions that enhance your outreach. Explore how your company can transform its approach.

How to Prevent Marketing Silos from Impacting Your Team’s Collaboration

Marketing today moves quickly. With audiences across multiple platforms and channels, brands must deliver connected, relevant experiences. However, marketing silos often get in the way. Silos form when teams, data, and tools aren’t connected. While they may seem...

Latest Blog Posts

Make Your CPG Campaign Be OMG

Make Your CPG Campaign Be OMG

This is a Guest Post By Tom Eaton, SVP TV & Programmatic Solutions, NCSolutions There are a lot of potential distractions for digital marketers right now: inflation, supply chain challenges, upcoming third-party cookie deprecation, and more. But, the job of the...

A Q & A with Experian Marketing Service’s Sarah Ilie

A Q & A with Experian Marketing Service’s Sarah Ilie

Deep Sync's Paul Turner recently had a conversation with Experian Marketing Services' Head of Partnerships, Sarah Ilie, to learn more about Experian, their views on the data-driven marketing industry, and what sets their data apart. What does Experian Marketing...

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