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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Is Direct Mail Eco-Friendly? Tips for Sustainable Campaigns
In today's eco-conscious world, sustainability is no longer just a buzzword—it’s a driving force behind consumer decisions. Direct mail remains a powerful marketing tool, but its environmental impact is a concern for brands and consumers alike. A USPS statistic found...
OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming and...
11 Steps for Successful Direct Mail Marketing
A well-executed direct mail marketing campaign is a powerful tool to engage current and prospective customers, even in today’s digital age. In fact, direct mail has the highest return on investment (ROI) for individual media (161%) despite rising postal costs. While...
Direct Mail FAQs: A Guide for Resellers
From targeting the right audience to optimizing response rates, helping your clients navigate the complexities of direct mail can be challenging. As a reseller of direct mail marketing services and products, you’re expected to provide expert guidance on direct...
4 Advantages of Customizable Cloud-Based Tech for Nonprofits
Discover how customizable, cloud-based technology can provide large nonprofits with vital advantages that improve nearly every aspect of their operations.
2025 Data and Fundraising Trends for Nonprofits
For nonprofits today, fundraising can feel like an uphill battle. Between rising postal costs, donor fatigue, and an increasingly crowded digital landscape—it’s harder than ever to break through the noise and connect with donors. Without a strategic, data-driven...
Google Customer Match: How to Leverage Your Customer Data
Advertisers have long struggled to use first-party customer data to create highly targeted advertising campaigns. However, due to increased privacy restrictions, the decline of third-party cookies, and fragmented customer journeys across multiple devices, traditional...
4 Strategies for Reaching Your Healthcare Audience
Discover top strategies for healthcare organizations to reach their audiences, ensuring their services are top of mind for patients who need medical care.
Understanding Deterministic Identity: The Key to Effective Marketing
Explore how deterministic identity shapes effective marketing strategies. Learn to enhance customer engagement and drive results. Deterministic Identity: The Key to Avoiding Marketing Misfires and Boosting Your ROI Customers expect personalization and seamless...
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