In 1865, banker Sir Henry Furnese analyzed his promotional data to win over customers and outwit his competitors in one of the first documented instances of marketing analytics. While today’s marketing analytics processes have become much more complex than those used...
Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...
When it comes to your top priorities as a for-profit business, the first concern on your list is probably your bottom line. Investing in resources like custom continuing education courses for your employees may not even be on your radar. Since spotting the direct...
