For nonprofits today, fundraising can feel like an uphill battle. Between rising postal costs, donor fatigue, and an increasingly crowded digital landscape—it’s harder than ever to break through the noise and connect with donors. Without a strategic, data-driven...
Over the past several years, it’s become increasingly clear that data is the key to stronger marketing and fundraising strategies. With data, you can learn about your donors, volunteers, and other supporters and apply that information to the messaging you send them...
It’s no secret that data is the key to reaching your customers and delivering messages that resonate with them. Your customers want you to speak directly to their pain points and show why a certain product or service is right for them. However—for better or for...
Your nonprofit just wrapped up an inspiring fundraising gala. You hit your fundraising goal through a successful silent auction and ended the night by asking supporters to fill out a post-event survey about how the event went and their interests in your organization....
Given the rise of artificial intelligence (AI), social media algorithm updates, and other recent marketing trends, your nonprofit’s team has to constantly adapt to keep up with new industry norms. At the same time, it’s important to keep your messaging consistent...
If you have access to a smartphone, TV, or computer, you have undoubtedly encountered digital marketing. Technology has increasingly become intertwined with our daily lives, and each of those devices allows savvy marketers to reach us. Whether it’s email marketing,...
