Your website is one of the most powerful marketing tools in your toolkit. In fact, it’s often the first place new users will check to learn more about your organization and its mission. Plus, your website serves as a communication hub for returning supporters to keep...
When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future. However, data...
Upgrading your nonprofit’s technology is an exciting endeavor that can transform your ability to further your cause, but it can also feel daunting. In particular, you might worry about the data migration process. Your nonprofit has spent years collecting donor...
Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...
Digital marketing is an integral part of your nonprofit’s operations, as brand awareness and engagement help to further your mission. However, due to the rise of technology, people are inundated with digital advertisements—from emails from their favorite clothing...
Collecting donor data is essential to your organization’s fundraising strategy. By better understanding your target audience, you’ll be well-positioned to tap into their preferences and unique motivations for supporting your organization. As a result, you can optimize...
