Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...
Digital marketing is an integral part of your nonprofit’s operations, as brand awareness and engagement help to further your mission. However, due to the rise of technology, people are inundated with digital advertisements—from emails from their favorite clothing...
Collecting donor data is essential to your organization’s fundraising strategy. By better understanding your target audience, you’ll be well-positioned to tap into their preferences and unique motivations for supporting your organization. As a result, you can optimize...
How well do you know your donors and supporters? By studying your existing donor database and learning about your target audience, you can get a detailed look into the patterns and factors that impact your current fundraising outcomes, who is supporting your...
As an association membership manager, you know that your members are what give your organization meaning and purpose. With this in mind, you’ll likely find yourself among the 54% of associations that have expanded their marketing efforts in the past year to boost...
