Quick-service restaurants and convenience chains operate at unmatched scale. Millions of transactions flow every day through thousands of locations. Speed, frequency, and convenience are the business model. From the outside, QSR and convenience look data-rich. From...
Grocery, wholesale, and mass merchant retailers are often viewed as leaders in first-party data. Loyalty programs, membership, digital coupons, Point of Sale systems, and retail media platforms are deeply embedded in daily operations. On paper, these companies are...
Retail organizations generate enormous volumes of transaction data, yet still lack a reliable, unified view of their customers. Point of Sale transactions, retail media exposure, loyalty activity, CRM records, and card transaction data all exist across the enterprise....
Businesses of all shapes and sizes make data-driven decisions every day. When that foundational information is faulty, it has clear costs. In fact, those costs are around $12.9 million a year for organizations with poor data quality. Marketing teams especially rely on...
Data is a powerful tool with near-limitless potential. But, to make your data work for you, you must refine your collection and analysis processes so that they generate valuable insights. Data practitioners spend around 60% of their time on data preprocessing alone,...
Identity chaos—that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases—all with their own trade-offs and a lack of interoperability—resulted...
