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Experiencing Identity Chaos? Adopt An Integrated View Of Identity

Experiencing Identity Chaos? Adopt An Integrated View Of Identity

by Paul Turner | Sep 26, 2024 | Data Quality, First-party Data Solutions

Identity chaos—that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases—all with their own trade-offs and a lack of interoperability—resulted...
Deep Sync’s Complete Data Hygiene, Powered By Snowflake

Deep Sync’s Complete Data Hygiene, Powered By Snowflake

by Deep Sync | Jun 25, 2024 | Company Updates, Data Quality, First-party Data Solutions

We’re excited to announce that Deep Sync’s new native data hygiene app, Complete Data Hygiene, is now available natively in the Snowflake AI Data Cloud for Media. Deep Sync offers many data solutions in Snowflake that include hygiene, enrichment, and identity...
Data Enhancement: What Is It (And Why Is It Important?)

Data Enhancement: What Is It (And Why Is It Important?)

by Deep Sync | Apr 27, 2024 | Audience Targeting, Data Enrichment, Data Quality

Data append, data enrichment, data enhancement—modern marketers have heard all of these terms and more when it comes to the process of improving their data assets for more effective outreach. But, what is data enhancement? And, how can it impact your, or your...
What Is Data Hygiene? + 6 Best Practices for Accurate Data

What Is Data Hygiene? + 6 Best Practices for Accurate Data

by Deep Sync | Apr 8, 2024 | Data Quality

Data is arguably the most powerful and valuable resource marketers can leverage. Target audience identification, direct mail strategies, and effective segmentation and personalization all depend on data-driven insights. However, if you’ve ever interacted with data on...
Nonprofit Data Migration: Ensuring Security and Accuracy

Nonprofit Data Migration: Ensuring Security and Accuracy

by Deep Sync | Jan 10, 2024 | Data for Nonprofits, Data Privacy, Data Quality, Nonprofit

Upgrading your nonprofit’s technology is an exciting endeavor that can transform your ability to further your cause, but it can also feel daunting. In particular, you might worry about the data migration process.  Your nonprofit has spent years collecting donor...
How to Liberate Your Data: 4 Steps to Overcome Data Silos

How to Liberate Your Data: 4 Steps to Overcome Data Silos

by Deep Sync | Dec 12, 2023 | Data Quality, Insights

Data is a powerful tool with near-limitless potential. But, to make your data work for you, you must refine your collection and analysis processes before you can generate valuable insights. In fact, data practitioners have asserted that 80% of their...
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