Marketers are tasked with managing an inordinate amount of data. The often-anonymous consumer journey is complex and rapidly evolving, encompassing numerous channels and devices. Marketers are left needing to decipher the pieces in an attempt to create cohesive...
Imagine you run a furniture company. Your customer, Lauren, recently moved and has been browsing online for new furniture. How can your business ensure these online and offline actions are attributed to the same customer? The answer lies in a comprehensive identity...
Even though third-party cookies are here to stay, many marketers are looking for a long-term solution that is both accurate and privacy-conscious. In light of cookie instability, marketers are now prioritizing high-quality, first-party data to effectively reach their...
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to...
