Consumers expect personalized experiences from the businesses they interact with; that’s what makes audience targeting so important! In this article, we’ll cover the importance of audience targeting and the top tips for ensuring you’re focused on the right...
When using platforms like Facebook, which host billions of active users, making the right data-based decisions and choosing the right audience is essential to growing your revenue. Understanding how to best leverage data to refine your target audience will make your...
Digital marketing is an integral part of your nonprofit’s operations, as brand awareness and engagement help to further your mission. However, due to the rise of technology, people are inundated with digital advertisements—from emails from their favorite clothing...
Collecting donor data is essential to your organization’s fundraising strategy. By better understanding your target audience, you’ll be well-positioned to tap into their preferences and unique motivations for supporting your organization. As a result, you can optimize...
From the slow demise of cookies to iOS 14.5 updates, targeting on social media has gotten more complicated. And, these complications have led to reduced campaign effectiveness. To address this decline, social media advertisers need to be looking at new ways to...
