In recent years, TikTok has transformed from a social media platform used by Gen Z to create short-form video content into a robust platform for business growth and customer acquisition. With more than 1 billion monthly active users and 3 billion app installs...
At the heart of every successful marketing strategy is a thorough understanding of your target audience. When you know your target audience, you’re able to create relevant, specific, and highly effective campaigns. But before you can run these targeted campaigns, you...
Consumers expect personalized experiences from the businesses they interact with; that’s what makes audience targeting so important! In this article, we’ll cover the importance of audience targeting and the top tips for ensuring you’re focused on the right...
When using platforms like Facebook, which host billions of active users, making the right data-based decisions and choosing the right audience is essential to growing your revenue. Understanding how to best leverage data to refine your target audience will make your...
Digital marketing is an integral part of your nonprofit’s operations, as brand awareness and engagement help to further your mission. However, due to the rise of technology, people are inundated with digital advertisements—from emails from their favorite clothing...
