Even though third-party cookies are here to stay, many marketers are looking for a long-term solution that is both accurate and privacy-conscious. In light of cookie instability, marketers are now prioritizing high-quality, first-party data to effectively reach their...
Picture this: you’re an entrepreneur running a small pet care business. You’re proud of the unique products and services your business offers, and it’s clear that you’re filling a need within your community. However, your sales numbers have stagnated, and you just...
Data is the key to reaching prospects, turning them into customers, and retaining them long-term. It allows businesses to make well-informed marketing decisions based on facts about their distinct audiences rather than generalized guesses. In particular, first-party...
We’re excited to announce that Deep Sync’s new native data hygiene app, Complete Data Hygiene, is now available natively in the Snowflake AI Data Cloud for Media. Deep Sync offers many data solutions in Snowflake that include hygiene, enrichment, and identity...
It’s well known that retaining customers is an extremely cost-effective strategy for businesses. After all, acquiring a new customer can cost five times more than retaining an existing customer. But how do you find and obtain customers who will remain loyal to your...
