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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

What Is First-Party Data and Third-Party Data? Expert Guide

by | June 30, 2025 | Audience Targeting, Business Data, Consumer Data, First-party Data Solutions, Third-party Datasets | 0 Comments

Want to learn more about first- and third-party data and how they can help you reach your audience? We’ll explore these terms to upgrade your marketing efforts.

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Upgrade Your Data-Driven Marketing Strategy for 2025

by | June 30, 2025 | Audience Targeting, Best Practices, First-party Data Solutions, Identity | 0 Comments

A data-driven marketing strategy helps your business make informed decisions that enhance your outreach. Explore how your company can transform its approach.

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How to Prevent Marketing Silos from Impacting Your Team’s Collaboration

by | June 20, 2025 | Best Practices | 0 Comments

Marketing today moves quickly. With audiences across multiple platforms and channels, brands must deliver connected, relevant experiences. However, marketing silos often get in the way. Silos form when teams, data, and tools aren’t connected. While they may seem...
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Latest Blog Posts

Lookalike Audience Lock-In

Lookalike Audience Lock-In

by | Sep 12, 2023 |

Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...

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