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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
TikTok Advertising: What To Know About Your Target Audience
In recent years, TikTok has transformed from a social media platform used by Gen Z to create short-form video content into a robust platform for business growth and customer acquisition. With more than 1 billion monthly active users and 3 billion app installs...
What Is Target Audience Analysis? Defining Your Ideal Audience
At the heart of every successful marketing strategy is a thorough understanding of your target audience. When you know your target audience, you’re able to create relevant, specific, and highly effective campaigns. But before you can run these targeted campaigns, you...
Audience Targeting: Why It’s Important for Business
Consumers expect personalized experiences from the businesses they interact with; that's what makes audience targeting so important! In this article, we’ll cover the importance of audience targeting and the top tips for ensuring you’re focused on the right audience. ...
Using Deep Sync One to Reach Your Audience on TikTok
Reaching the right audience on the right social media platform can be difficult, and marketers need innovative ways to connect with their target customers. Odds are: your target audience is on TikTok. In fact, approximately 45% of the digital population in the U.S....
3 Unique Digital Marketing Strategies for Your Nonprofit
Digital marketing is an integral part of your nonprofit’s operations, as brand awareness and engagement help to further your mission. However, due to the rise of technology, people are inundated with digital advertisements—from emails from their favorite clothing...
4 Donor Data-Driven Strategies to Boost Fundraising
Understanding your donors is key to fundraising success. To drive amazing fundraising results, explore these essential ways to effectively use donor data.
Buying Third Party Data to Power Social Media Targeting
From the slow demise of cookies to iOS 14.5 updates, targeting on social media has gotten more complicated. And, these complications have led to reduced campaign effectiveness. To address this decline, social media advertisers need to be looking at new ways to...
Using B2B Data to Deliver 1,000%+ ROI in Facebook
DeepSync Labs (now Deep Sync One) client KNB Online works with leading Facebook advertisers to help them deliver ROI on campaign spend. KNB Online has successfully used 3rd party data to enhance targeting options and outcomes. OVERVIEW A high ticket consultant had his...
Third-Party Data Drives Social Media Performance
Many advertisers and agencies are hesitant to embrace third-party data (3pd) to power their social media performance. Despite its immense potential, third-party data remains vastly underutilized, leading to understandable reservations. In this blog post, we'll address...
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