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OUR BLOG

The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

What Is Marketing Data? How to Leverage These Insights

Marketing data is information that helps businesses improve customer experiences and make informed outreach decisions. Learn how to implement it successfully.

Cookie Instability and the Need for Durable, Interoperable IDs

Google's back-and-forth stance on third-party cookies created a lot of uncertainty throughout the industry. Even though cookies are here to stay, they will be severely limited going forward due to the opt-in model and consumers' growing demand for privacy. In light of...

5 Ways Data Can Upgrade Your Email Personalization

There’s no escaping the fact that modern customers love personalization. For email marketers, personalization has a lot of potential—including the opportunity to build stronger relationships with customers through highly targeted messaging.  Not only does this...

Latest Blog Posts

Facebook Target Audience Guide & Strategies That Work

Facebook Target Audience Guide & Strategies That Work

For Facebook Ads, targeting is a critical part of delivering a positive return on advertising investment. With around 2.9 billion monthly active users, reaching the right audience with ads is critical to limiting waste and increasing campaign effectiveness. Facebook...

Make Your CPG Campaign Be OMG

Make Your CPG Campaign Be OMG

This is a Guest Post By Tom Eaton, SVP TV & Programmatic Solutions, NCSolutions There are a lot of potential distractions for digital marketers right now: inflation, supply chain challenges, upcoming third-party cookie deprecation, and more. But, the job of the...

A Q & A with Experian Marketing Service’s Sarah Ilie

A Q & A with Experian Marketing Service’s Sarah Ilie

Deep Sync's Paul Turner recently had a conversation with Experian Marketing Services' Head of Partnerships, Sarah Ilie, to learn more about Experian, their views on the data-driven marketing industry, and what sets their data apart. What does Experian Marketing...

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