Imagine one of your nonprofit’s longtime donors heads to the mailbox and sees a letter from your organization. They’re excited to learn more about your current projects and see how their donations are making a difference for your mission. However, when they open the...
When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...
With Google’s deprecation of third-party cookies, it’s more important than ever for companies to rely on their customer data. After all, you have all this data available at your fingertips—right in your own database! Using the data you already own to its full...
Modeling “easy buttons” — in the form of segmentation tools like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences” — were designed to take the weight of complex audience-building off of marketers’...
In 2024, digital marketing faces significant changes due to rising privacy concerns and the phasing out of third-party cookies, requiring new data strategies. Paul Turner, GM of Digital at Deep Sync, with experience from top tech firms, discusses adapting to these...
As your business grows, it’s important to strategize how to expand your customer base. While you need to develop your current client relationships, failing to convert new leads and tap into new markets can eventually plateau your company’s sales and revenue....
