As the marketing world evolves, the importance of first-party customer data (also called 1pd or 1p data) has only grown. Marketers have realized the value of building their strategies on first-party data foundations. First-party data is crucial for: Delivering...
Platform-specific lookalike audiences just don’t cut it. Here’s what to do instead. As we enter a new era of AI, it’s exciting to see the developments in marketing and data analytics. Undoubtedly these will have profound effects on marketing—particularly on predictive...
Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...
In the digital advertising space, data plays a pivotal role in driving successful campaigns. With the right data, advertisers can target their audience with precision and amplify their results. Digital advertising pricing models can be difficult to understand. But...
We are thrilled to announce the latest addition to the Deep Sync One data marketplace: Deep Sync’s B2B data (formerly Compact B2B)! This business dataset opens up a world of possibilities for businesses seeking to connect with their target audience of business...
A data-driven strategy is the key to standing out from the competition. Having accurate data about your target audience helps you create personalized journeys that will resonate with your audience. You’ll be able to create highly specific content that is relevant to...
