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Understanding Deterministic Identity: The Key to Effective Marketing

Understanding Deterministic Identity: The Key to Effective Marketing

by Gabrielle Perham | Feb 3, 2025 | Enterprise Data

Explore how deterministic identity shapes effective marketing strategies. Learn to enhance customer engagement and drive results. Deterministic Identity: The Key to Avoiding Marketing Misfires and Boosting Your ROI Customers expect personalization and seamless...
Data Clean Rooms: Tips for Effective Data Management

Data Clean Rooms: Tips for Effective Data Management

by Kelly Parrett | Jan 23, 2025 | Data Privacy, Enterprise Data

Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it’s become more difficult for companies to monetize their data...
Deep Sync Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report

Deep Sync Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report

by Deep Sync | Oct 22, 2024 | Data Enrichment, Enterprise Data, First-party Data Solutions

Deep Sync enables joint customers to build leading solutions on Snowflake’s AI Data Cloud that help marketers enhance, unify, and clean their customer data. Deep Sync, a leading provider of omnichannel identity and data solutions, has been recognized as a Leader in...
Enterprise Data Management: Benefits & Best Practices

Enterprise Data Management: Benefits & Best Practices

by Deep Sync | Oct 5, 2023 | Enterprise Data

Most businesses only leverage about 37 to 40 percent of their available data, leaving the majority unused. With so much data left on the table, there is a massive opportunity for companies to leverage more of their first-party data (also called 1pd or 1p data)—and...

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