Consumers expect personalized experiences from the businesses they interact with; that’s what makes audience targeting so important! In this article, we’ll cover the importance of audience targeting and the top tips for ensuring you’re focused on the right...
From the slow demise of cookies to iOS 14.5 updates, targeting on social media has gotten more complicated. And, these complications have led to reduced campaign effectiveness. To address this decline, social media advertisers need to be looking at new ways to...
DeepSync Labs (now Deep Sync One) client KNB Online works with leading Facebook advertisers to help them deliver ROI on campaign spend. KNB Online has successfully used 3rd party data to enhance targeting options and outcomes. OVERVIEW A high ticket consultant had his...
Many advertisers and agencies are hesitant to embrace third-party data (3pd) to power their social media performance. Despite its immense potential, third-party data remains vastly underutilized, leading to understandable reservations. In this blog post, we’ll...
This is a Guest Post By Tom Eaton, SVP TV & Programmatic Solutions, NCSolutions There are a lot of potential distractions for digital marketers right now: inflation, supply chain challenges, upcoming third-party cookie deprecation, and more. But, the job of the...
Deep Sync’s Paul Turner recently had a conversation with Experian Marketing Services’ Head of Partnerships, Sarah Ilie, to learn more about Experian, their views on the data-driven marketing industry, and what sets their data apart. What does Experian...
