by Kelly Parrett | Jan 31, 2025 | Audience Targeting, Social Media Advertising
As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...
by Kelly Parrett | Jan 24, 2024 | Audience Targeting, Programmatic Advertising, Social Media Advertising
Modeling “easy buttons” — in the form of segmentation tools like Google’s “Similar Audiences” and LinkedIn’s “Matched Audiences” — were designed to take the weight of complex audience-building off of marketers’...
