For Facebook Ads, targeting is a critical part of delivering a positive return on advertising investment. With around 2.9 billion monthly active users, reaching the right audience with ads is critical to limiting waste and increasing campaign effectiveness. Facebook...
This is a Guest Post By Tom Eaton, SVP TV & Programmatic Solutions, NCSolutions There are a lot of potential distractions for digital marketers right now: inflation, supply chain challenges, upcoming third-party cookie deprecation, and more. But, the job of the...
Deep Sync’s Paul Turner recently had a conversation with Experian Marketing Services’ Head of Partnerships, Sarah Ilie, to learn more about Experian, their views on the data-driven marketing industry, and what sets their data apart. What does Experian...
When it comes to your top priorities as a for-profit business, the first concern on your list is probably your bottom line. Investing in resources like custom continuing education courses for your employees may not even be on your radar. Since spotting the direct...
How well do you know your donors and supporters? By studying your existing donor database and learning about your target audience, you can get a detailed look into the patterns and factors that impact your current fundraising outcomes, who is supporting your...
