When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...
When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future. However, data...
As marketers in the nonprofit sector focus on the impact of AI and postal rate increases, your organization may wonder if traditional fundraising channels like direct mail are still worth investing in. If you haven’t been seeing results from your direct mail...
In today’s fast-paced digital landscape, small businesses face unique challenges when it comes to marketing. Limited budgets, rising marketing costs, and fierce competition make it imperative to make every marketing dollar count. That’s where the...
Upgrading your nonprofit’s technology is an exciting endeavor that can transform your ability to further your cause, but it can also feel daunting. In particular, you might worry about the data migration process. Your nonprofit has spent years collecting donor...
