For political agencies, every second counts. As advertising ramps up for the 2026 midterms, tight campaign timelines demand rapid execution; waiting days to activate voter lists is far from ideal. Traditional onboarding methods can be slow and inefficient, and...
Although third-party cookies are here to stay, many marketers are still looking for a long-term solution that is both accurate and privacy-conscious. In light of cookie instability, marketers are now prioritizing high-quality, first-party data to effectively reach...
Your nonprofit gathers a lot of data—from your CRM, email platform, fundraising tools, and more—but how do you parse meaningful insights from a pile of disconnected information? Too many nonprofits end up keeping their data in silos, leading to missed insights that...
In our digital world, it can be easy to overlook more traditional marketing strategies like direct mail. However, marketers are increasingly recognizing the effectiveness of direct mail, with 61% increasing their direct mail investments in 2024. Direct mail creates a...
Effective marketing is all about personalization. To target current and potential customers, you must know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because it...
