Your nonprofit gathers a lot of data—from your CRM, email platform, fundraising tools, and more—but how do you parse meaningful insights from a pile of disconnected information? Too many nonprofits end up keeping their data in silos, leading to missed insights that...
In our digital world, it can be easy to overlook more traditional marketing strategies like direct mail. However, marketers are increasingly recognizing the effectiveness of direct mail, with 61% increasing their direct mail investments in 2024. Direct mail creates a...
Effective marketing is all about personalization. To target current and potential customers, you must know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because it...
As a marketer, you know that data is critical to your success. However, simply having the right data isn’t enough. With 87% of marketers reporting that data is their company’s most underutilized resource, businesses need to upgrade their data-driven marketing...
Consumer packaged goods (CPG) is an incredibly competitive industry. According to McKinsey’s guide to CPG industry trends, consumers are looking for companies that are “special, different, and authentic,” causing businesses to push the envelope—both in terms of...
