Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers’ lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...
Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it’s become more difficult for companies to monetize their data...
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
The U.S. Postal Service has recently announced another increase in postal rates; by January 19, 2025, the costs of various shipping services will increase. Since 2023, mailing rates have increased the most in USPS’s history. For marketers and advertisers who heavily...
The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
