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CTV Targeting: How Deterministic Data Powers Campaigns

CTV Targeting: How Deterministic Data Powers Campaigns

by Kelly Parrett | Jan 9, 2025 | Audience Targeting, Programmatic Advertising

Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
Football Season Marketing Strategies for 2025

Football Season Marketing Strategies for 2025

by Kelly Parrett | Dec 27, 2024 | Audience Targeting, Social Media Advertising

The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
2025 Predictions: Emerging Marketing Trends

2025 Predictions: Emerging Marketing Trends

by Kelly Parrett | Dec 20, 2024 | Audience Targeting, Direct Mail, First-party Data Solutions, Social Media Advertising

2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
Building a Privacy-Focused Data Strategy: The Ultimate Guide

Building a Privacy-Focused Data Strategy: The Ultimate Guide

by Kelly Parrett | Dec 20, 2024 | Uncategorized

Using data looks different these days! In today’s increasingly privacy-focused world, it can be challenging to strike a balance between connecting with your target audience and respecting their choice and privacy.  Between rapidly shifting regulations and...
Data-Driven Automotive Marketing Strategies

Data-Driven Automotive Marketing Strategies

by Kelly Parrett | Dec 10, 2024 | Audience Targeting, Consumer Data, Third-party Datasets

The automotive industry is more competitive than ever, with countless brands vying for consumer attention. The competitive landscape makes it important for automotive marketers to understand who their buyers are, what they need, and how to reach them effectively....
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