Using data looks different these days! In today’s increasingly privacy-focused world, it can be challenging to strike a balance between connecting with your target audience and respecting their choice and privacy. Between rapidly shifting regulations and...
The automotive industry is more competitive than ever, with countless brands vying for consumer attention. The competitive landscape makes it important for automotive marketers to understand who their buyers are, what they need, and how to reach them effectively....
Google’s back-and-forth stance on third-party cookies created a lot of uncertainty throughout the industry. Even though cookies are here to stay, they will be severely limited going forward due to the opt-in model and consumers’ growing demand for privacy....
For retailers and small businesses, taking advantage of the holiday season helps end the year on a high note. After all, the lead-up to Christmas represents an average of 25% of total retail sales. ‘Tis the season for gift-giving! 2024 is expected to see a...
The marketing and advertising space is full of acronyms, jargon, and lesser-known terms. This can make it quite confusing for anyone who is just getting started in the industry. If you’ve ever thought “WTH is 1pd?” this is the blog post for you! In this marketing data...
