Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it’s become more difficult for companies to monetize their data...
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
Using data looks different these days! In today’s increasingly privacy-focused world, it can be challenging to strike a balance between connecting with your target audience and respecting their choice and privacy. Between rapidly shifting regulations and...
