The marketing and advertising space is full of acronyms, jargon, and lesser-known terms. This can make it quite confusing for anyone who is just getting started in the industry. If you’ve ever thought “WTH is 1pd?” this is the blog post for you! In this marketing data...
Political advertising spend is on the rise! For the 2024 U.S. presidential election, 2024 election ad spending is expected to hit $12.32 billion—up nearly 30% from the 2020 presidential election. With campaigns spending record amounts, it’s more important than ever to...
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail return on investment (ROI). As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may...
With Google’s deprecation of third-party cookies, it’s more important than ever for companies to rely on their customer data. After all, you have all this data available at your fingertips—right in your own database! Using the data you already own to its full...
