OUR BLOG
The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
CPG Advertising: Complete Guide to Consumer Packaged Goods Ads for Marketers
Keeping up with the latest trends is critical to effective and efficient CPG marketing; CPG advertising is extremely competitive and is going through significant changes due to shifts in consumer media habits, the continued growth of e-commerce, the emergence of new...
When It Comes To Addressability And Identity, What’s Old Is New Again
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to...
CTV Targeting: How Deterministic Data Powers Campaigns
Connected TV (CTV) is the fastest growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
What Is Data Enrichment? How To Unlock Marketing Insights
Data enrichment is the process of supplementing your database with third-party data. Learn more about how data enrichment works and its marketing benefits.
Social Media Lookalike Audiences: Now on Deep Sync One
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
Deep Sync’s Complete Data Hygiene, Powered By Snowflake
We’re excited to announce that Deep Sync’s new native data hygiene app, Complete Data Hygiene, is now available natively in the Snowflake AI Data Cloud for Media. Deep Sync offers many data solutions in Snowflake that include hygiene, enrichment, and identity...
Loyal Customers: How Your Business Can Find and Obtain Them
It’s well known that retaining customers is an extremely cost-effective strategy for businesses. After all, acquiring a new customer can cost five times more than retaining an existing customer. But how do you find and obtain customers who will remain loyal to your...
4 Top Strategies to Leverage Event Data for Donor Outreach
After you’ve hosted a fundraising event, you’ll have a wealth of data you can use to support your nonprofit’s donor outreach. Use this guide to get started.
How to Create a Nonprofit Omnichannel Marketing Strategy
Given the rise of artificial intelligence (AI), social media algorithm updates, and other recent marketing trends, your nonprofit’s team has to constantly adapt to keep up with new industry norms. At the same time, it’s important to keep your messaging consistent...
Join Our Newsletter for Updates & Offers
Be in the know. Subscribe and we’ll make sure you get the latest updates for Deep Sync, the Deep Sync Lab Blog and Deep Sync Brands.