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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
5 Ways Data Can Upgrade Your Email Personalization
There’s no escaping the fact that modern customers love personalization. For email marketers, personalization has a lot of potential—including the opportunity to build stronger relationships with customers through highly targeted messaging. Not only does this...
Boost Your Holiday Marketing Campaigns with Deep Sync One’s Shopify Integration
For retailers and small businesses, taking advantage of the holiday season helps end the year on a high note. After all, the lead-up to Christmas represents an average of 25% of total retail sales. ‘Tis the season for gift-giving! 2024 is expected to see a...
Marketing Data Glossary: Top Must-Know Terms
The marketing and advertising space is full of acronyms, jargon, and lesser-known terms. This can make it quite confusing for anyone who is just getting started in the industry. If you’ve ever thought “WTH is 1pd?” this is the blog post for you! In this marketing data...
Deep Sync Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
Deep Sync enables joint customers to build leading solutions on Snowflake’s AI Data Cloud that help marketers enhance, unify, and clean their customer data. Deep Sync, a leading provider of omnichannel identity and data solutions, has been recognized as a Leader in...
What Is a Data Append? How to Improve Marketing Engagement
Want to drive better marketing campaign results? Invest in data append services to fill in the gaps in your database and learn more about your target audience.
Data Governance 101: A Quick Guide for Healthcare Orgs
Data governance takes on a new meaning for healthcare organizations. Learn more about what data governance is, why it matters, and how to implement it.
New Enhanced Onboarding Solution Powered by UID2
Precise, privacy-focused audience targeting is the future of digital advertising. However, poor match rates can make it difficult to accurately reach customers on digital channels. Due to limited or outdated contact information, traditional first-party data onboarding...
What Is Identity Resolution? The Ultimate Marketer’s Guide
Identity resolution allows you to consolidate fragmented data into a unified customer view. Explore how this solution works and powers better marketing.
Experiencing Identity Chaos? Adopt An Integrated View Of Identity
Identity chaos—that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases—all with their own trade-offs and a lack of interoperability—resulted...
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