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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Understanding Deterministic Identity: The Key to Effective Marketing
Explore how deterministic identity shapes effective marketing strategies. Learn to enhance customer engagement and drive results. Deterministic Identity: The Key to Avoiding Marketing Misfires and Boosting Your ROI Customers expect personalization and seamless...
AI Lookalike Audiences: A Complete Guide
As artificial intelligence (AI) continues to change the marketing industry in new and exciting ways, it’s reshaping how brands identify, understand, and connect with their ideal audiences. In the past, creating lookalike audiences was a multi-step process that relied...
Unlocking the Power of Creative and Data: How Adobe and Deep Sync Revolutionize Social Media Advertising
In today’s fast-paced digital marketing landscape, success requires a seamless blend of creativity and precision. Social media platforms like Facebook and TikTok—with their billions of users—provide an unmatched opportunity for businesses to connect with their...
What is Connected TV? The ABCs of CTV
Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...
A Nonprofit’s Guide to Navigating Data Privacy Laws
It’s important to adhere to data privacy laws to protect donor information and stay compliant. Explore this guide for tips on how to navigate these regulations.
Data Clean Rooms: Tips for Effective Data Management
Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it's become more difficult for companies to monetize their data without...
Direct Mail Nostalgia & Digital Fatigue
With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.” People are nostalgic for “the old times” in a...
CTV Targeting: How Deterministic Data Powers Campaigns
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
Geomarketing Strategies & Tips: The Essential Guide
Every marketer knows the importance of reaching the right audience at the right time. Location-based marketing, also called geomarketing, has become a popular marketing tactic for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that...
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