OUR BLOG
The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
What is Connected TV? The ABCs of CTV
Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...
A Nonprofit’s Guide to Navigating Data Privacy Laws
It’s important to adhere to data privacy laws to protect donor information and stay compliant. Explore this guide for tips on how to navigate these regulations.
Data Clean Rooms: Tips for Effective Data Management
Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it's become more difficult for companies to monetize their data without...
Direct Mail Nostalgia & Digital Fatigue
With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.” People are nostalgic for “the old times” in a...
CTV Targeting: How Deterministic Data Powers Campaigns
Connected TV (CTV) is the fastest-growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
Geomarketing Strategies & Tips: The Essential Guide
Every marketer knows the importance of reaching the right audience at the right time. Location-based marketing, also called geomarketing, has become a popular marketing tactic for businesses of all sizes. In fact, geomarketing is a nearly $11 billion market, and that...
Football Season Marketing Strategies for 2025
The end of football season is nearly here! Last year, a record 202.4 million viewers tuned in to the season finale—making it the most-watched telecast in history. That also makes it a prime opportunity for brands to connect with viewers. Running a prime-time...
2025 Predictions: Emerging Marketing Trends
2025 will bring widespread changes for marketers and advertisers. Here are the marketing and data trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
Building a Privacy-Focused Data Strategy: The Ultimate Guide
Using data looks different these days! In today’s increasingly privacy-focused world, it can be challenging to strike a balance between connecting with your target audience and respecting their choice and privacy. Between rapidly shifting regulations and...
Join Our Newsletter for Updates & Offers
Be in the know. Subscribe and we’ll make sure you get the latest updates for Deep Sync, the Deep Sync Lab Blog and Deep Sync Brands.