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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
New Enhanced Onboarding Solution Powered by UID2
Precise, privacy-focused audience targeting is the future of digital advertising. However, poor match rates can make it difficult to accurately reach customers on digital channels. Due to limited or outdated contact information, traditional first-party data onboarding...
What Is Identity Resolution? The Ultimate Marketer’s Guide
Identity resolution allows you to consolidate fragmented data into a unified customer view. Explore how this solution works and powers better marketing.
Experiencing Identity Chaos? Adopt An Integrated View Of Identity
Identity chaos—that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases—all with their own trade-offs and a lack of interoperability—resulted...
Political Marketing: How to Reach Each Generation of Voters
As more members of Gen Z become eligible to vote, political campaigns must adapt their strategies to connect with each unique generation of voters. From the Silent Generation to Gen Z—one size does not fit all when it comes to political marketing. Each generation has...
Political Advertising: The Ultimate Guide for 2024
Political advertising spend is on the rise! For the 2024 U.S. presidential election, 2024 election ad spending is expected to hit $12.32 billion—up nearly 30% from the 2020 presidential election. With campaigns spending record amounts, it’s more important than ever to...
How to Leverage Customer Data for Small Business Growth
Picture this: you’re an entrepreneur running a small pet care business. You’re proud of the unique products and services your business offers, and it’s clear that you’re filling a need within your community. However, your sales numbers have stagnated, and you just...
When It Comes To Addressability And Identity, What’s Old Is New Again
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to...
What Is Data Enrichment? How To Unlock Marketing Insights
Data enrichment is the process of supplementing your database with third-party data. Learn more about how data enrichment works and its marketing benefits.
Social Media Lookalike Audiences: Now on Deep Sync One
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
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