For retailers and small businesses, taking advantage of the holiday season helps end the year on a high note. After all, the lead-up to Christmas represents an average of 25% of total retail sales. ‘Tis the season for gift-giving! 2024 is expected to see a...
A data-driven strategy is the key to standing out from the competition. Having accurate data about your target audience helps you create personalized journeys that will resonate with your audience. You’ll be able to create highly specific content that is relevant to...
If you’re like most businesses, you’re probably collecting a ton of data about your customers. Some companies even collect data without knowing when they’ll use it—just in case they need it in the future. But this approach isn’t effective. You need...
