A data-driven strategy is the key to standing out from the competition. Having accurate data about your target audience helps you create personalized journeys that will resonate with your audience. You’ll be able to create highly specific content that is relevant to...
If you’re like most businesses, you’re probably collecting a ton of data about your customers. Some companies even collect data without knowing when they’ll use it—just in case they need it in the future. But this approach isn’t effective. You need...
Reaching the right audience on the right social media platform can be difficult, and marketers need innovative ways to connect with their target customers. Odds are: your target audience is on TikTok. In fact, approximately 45% of the digital population in the U.S....
Digital marketing is an integral part of your nonprofit’s operations, as brand awareness and engagement help to further your mission. However, due to the rise of technology, people are inundated with digital advertisements—from emails from their favorite clothing...
Collecting donor data is essential to your organization’s fundraising strategy. By better understanding your target audience, you’ll be well-positioned to tap into their preferences and unique motivations for supporting your organization. As a result, you can optimize...
How well do you know your donors and supporters? By studying your existing donor database and learning about your target audience, you can get a detailed look into the patterns and factors that impact your current fundraising outcomes, who is supporting your...
