by Deep Sync | Apr 26, 2024 | Audience Targeting, Business Data, Consumer Data, Reseller Partners
Database marketing couples information within a brand’s database with third-party information to serve as the foundation of all marketing efforts. This reliance on data can drastically increase the ROI of your marketing efforts—so it’s understandable why so many...
by Deep Sync | Apr 25, 2024 | Audience Targeting, Business Data, Consumer Data, Reseller Partners
In 1865, banker Sir Henry Furnese analyzed his promotional data to win over customers and outwit his competitors in one of the first documented instances of marketing analytics. While today’s marketing analytics processes have become much more complex than those used...
by Deep Sync | Jan 22, 2024 | Consumer Data, Data for Nonprofits, Nonprofit
When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future. However, data...
by Deep Sync | Aug 28, 2023 | Audience Targeting, Business Data, Consumer Data, Data for Nonprofits, Nonprofit, Reseller Partners, Third-party Datasets
Have you been trying—and struggling—to build up your marketing contacts organically? Are you preparing to launch a product into a new market in which you have few connections? Are you looking to target a particular niche audience with your latest offering? If so,...
