In a crowded marketing landscape, you must stand out from the competition. It’s no longer enough to have the best product or service on the market; you must also reach the right customers at the right time through the right channels with innovative messaging....
The marketing and advertising space is full of acronyms, jargon, and lesser-known terms. This can make it quite confusing for anyone who is just getting started in the industry. If you’ve ever thought “WTH is 1pd?” this is the blog post for you! In this marketing data...
It’s no secret that data is the key to reaching your customers and delivering messages that resonate with them. Your customers want you to speak directly to their pain points and show why a certain product or service is right for them. However—for better or for...
If you have access to a smartphone, TV, or computer, you have undoubtedly encountered digital marketing. Technology has increasingly become intertwined with our daily lives, and each of those devices allows savvy marketers to reach us. Whether it’s email marketing,...
Database marketing couples information within a brand’s database with third-party information to serve as the foundation of all marketing efforts. This reliance on data can drastically increase the ROI of your marketing efforts—so it’s understandable why so many...
In 1865, banker Sir Henry Furnese analyzed his promotional data to win over customers and outwit his competitors in one of the first documented instances of marketing analytics. While today’s marketing analytics processes have become much more complex than those used...
