In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
In today’s fast-paced digital landscape, small businesses face unique challenges when it comes to marketing. Limited budgets, rising marketing costs, and fierce competition make it imperative to make every marketing dollar count. That’s where the...
Data is a powerful tool with near-limitless potential. But, to make your data work for you, you must refine your collection and analysis processes before you can generate valuable insights. In fact, data practitioners have asserted that 80% of their...
Effective marketing is all about personalization. To target current and potential customers, you first need to know what they’re looking for so you can effectively explain how your company will serve their needs. Data is the best way to personalize your marketing...
The U.S. Postal Service has recently announced another increase in postal rates. This is the third increase in 12 months—and the most mailing rates have increased during USPS’s 247-year history. For marketers and advertisers who heavily rely on direct mail, these...
In recent years, TikTok has transformed from a social media platform used by Gen Z to create short-form video content into a robust platform for business growth and customer acquisition. With more than 1 billion monthly active users and 3 billion app installs...
