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Navigating Postal Rate Increases with Data

Navigating Postal Rate Increases with Data

by Kelly Parrett | May 1, 2025 | Audience Targeting, Insights, Reseller Partners

The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
What Is Third-Party Data? The Ultimate Guide for Businesses

What Is Third-Party Data? The Ultimate Guide for Businesses

by Deep Sync | Jan 20, 2025 | Insights

Effective marketing is all about personalization. To target current and potential customers, you first need to know what they’re looking for so you can explain how your company will serve their needs. Data is the best way to personalize your marketing efforts because...
What Is First-Party Data? A Definition and How to Leverage It

What Is First-Party Data? A Definition and How to Leverage It

by Deep Sync | Sep 8, 2024 | First-party Data Solutions, Insights

In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
4 Data-Driven Marketing Strategies for Small Businesses

4 Data-Driven Marketing Strategies for Small Businesses

by Deep Sync | Jan 10, 2024 | Insights

In today’s fast-paced digital landscape, small businesses face unique challenges when it comes to marketing. Limited budgets, rising marketing costs, and fierce competition make it imperative to make every marketing dollar count. That’s where the...
How to Liberate Your Data: 4 Steps to Overcome Data Silos

How to Liberate Your Data: 4 Steps to Overcome Data Silos

by Deep Sync | Dec 12, 2023 | Data Quality, Insights

Data is a powerful tool with near-limitless potential. But, to make your data work for you, you must refine your collection and analysis processes before you can generate valuable insights. In fact, data practitioners have asserted that 80% of their...
TikTok Advertising: What To Know About Your Target Audience

TikTok Advertising: What To Know About Your Target Audience

by Deep Sync | Jul 7, 2023 | Insights

In recent years, TikTok has transformed from a social media platform used by Gen Z to create short-form video content into a robust platform for business growth and customer acquisition. With more than 1 billion monthly active users and 3 billion app installs...
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