by Kelly Parrett | Mar 15, 2024 | Audience Targeting, First-party Data Solutions
With Google’s deprecation of third-party cookies, it’s more important than ever for companies to rely on their customer data. After all, you have all this data available at your fingertips—right in your own database! Using the data you already own to its full...
by Paul Turner | Jan 24, 2024 | Audience Targeting
In 2024, digital marketing faces significant changes due to rising privacy concerns and the phasing out of third-party cookies, requiring new data strategies. Paul Turner, GM of Digital at Deep Sync, with experience from top tech firms, discusses adapting to these...
by Deep Sync | Jan 22, 2024 | Consumer Data, Data for Nonprofits
When it comes to achieving your association’s goals, data is key. You need to set ambitious but reasonable goals, track your progress using metrics, determine whether you met those goals, and consider how you can improve outcomes in the future. However, data...
by Deep Sync | Sep 8, 2023 | Insights
In an increasingly digital age, data is the currency that drives business decisions and shapes customer experiences. Among the various datasets available to your business, first-party data (also known as 1pd or 1p data) stands out for its accuracy, relevance, and...
by Deep Sync | Jul 21, 2023 | Company Updates
Deep Sync brings deterministic identity and enhancement capabilities to the Snowflake ecosystem. Deep Sync—a leading provider of omnichannel data solutions including audience targeting, customer insights, and identity resolution—has launched a suite of native...