Marketers are tasked with managing an inordinate amount of data. The often-anonymous consumer journey is complex and rapidly evolving, encompassing numerous channels and devices. Marketers are left needing to decipher the pieces in an attempt to create cohesive...
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming and...
Google’s back-and-forth stance on third-party cookies created a lot of uncertainty throughout the industry. Even though cookies are here to stay, they will be severely limited going forward due to the opt-in model and consumers’ growing demand for privacy....
Deep Sync brings deterministic identity and enhancement capabilities to the Snowflake ecosystem. Deep Sync—a leading provider of omnichannel data solutions including audience targeting, customer insights, and identity resolution—has launched a suite of native...
