When you hear “Consumer Lists,” the first thing that comes to mind is probably consumer mailing lists. But, consumer audiences have so many marketing uses beyond direct mail! High-quality consumer data can help fuel omnichannel marketing campaigns across online and...
Effective marketing is all about personalization. To target current and potential customers, you first need to know what they’re looking for so you can effectively explain how your company will serve their needs. Data is the best way to personalize your marketing...
Many advertisers and agencies are hesitant to embrace third-party data (3pd) to power their social media performance. Despite its immense potential, third-party data remains vastly underutilized, leading to understandable reservations. In this blog post, we’ll...
