In recent years, TikTok has transformed from a social media platform used by Gen Z to create short-form video content into a robust platform for business growth and customer acquisition. With more than 1 billion monthly active users and 3 billion app installs...
Reaching the right audience on the right social media platform can be difficult, and marketers need innovative ways to connect with their target customers. Odds are: your target audience is on TikTok. In fact, approximately 45% of the digital population in the U.S....