OUR BLOG

The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

Deterministic Identity Resolution for Enterprise Brands

Marketers are tasked with managing an inordinate amount of data. The often-anonymous consumer journey is complex and rapidly evolving, encompassing numerous channels and devices. Marketers are left needing to decipher the pieces in an attempt to create cohesive...

Deep Sync Builds Powerful End-to-End First-Party Data Solutions for Marketers

Deep Sync, a leading provider of omnichannel identity & data solutions, develops data onboarding, data hygiene & data enrichment solutions in Databricks. Deep Sync, a leading provider of omnichannel identity and data solutions, develops exclusive data...

Navigating Postal Rate Increases with Data

The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...

Latest Blog Posts

Who’s Driving Your Identity Strategy?

Managing first-party data—and, by extension, your identity strategy—has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift...

Join Our Newsletter for Updates & Offers

Be in the know. Subscribe and we’ll make sure you get the latest updates for Deep Sync, the Deep Sync Lab Blog and Deep Sync Brands.