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The Deep Sync Lab

The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.

What is Connected TV? The ABCs of CTV

Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...

A Nonprofit’s Guide to Navigating Data Privacy Laws

It’s important to adhere to data privacy laws to protect donor information and stay compliant. Explore this guide for tips on how to navigate these regulations.

Data Clean Rooms: Tips for Effective Data Management

Between a decline in third-party cookies and an increase in data privacy regulations, companies have had to evolve their customer data strategies. Since sharing data can create privacy risks, it's become more difficult for companies to monetize their data without...

Latest Blog Posts

What is Connected TV? The ABCs of CTV

Connected TV (CTV) streaming is at an all-time high! Streaming platforms like Netflix and Prime Video have become daily staples in many consumers' lives. Many streaming services offer ad-supported tiers for a lower cost than ad-free tiers, meaning many consumers...

Direct Mail Nostalgia & Digital Fatigue

With the Internet Age going strong, marketers are wholeheartedly leaning into the digital space. However, the reliance on online platforms has led to increasing levels of what has been coined as “digital fatigue.”  People are nostalgic for “the old times” in a...

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