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The Deep Sync Lab
The Lab is for all things Data Science. Check below for posts on marketing research, audience experimentation, data analytics, and the best methods for getting results.
Latest Blog Posts
Navigating Postal Rate Increases with Data
The United States Postal Service® has recently announced another increase in postal rates; by July 13, 2025, the costs of various shipping services will increase by approximately 7.4%. Since 2023, mailing rates have increased the most in USPS’s history. For marketers...
Facebook Ad Targeting: Explore Strategies That Work
For Facebook Ads, targeting is critical to delivering a positive return on advertising investment. With around 3.07 billion monthly active users, reaching the right audience with ads helps limit waste and increase campaign effectiveness. Understanding how to best...
CPG Advertising: Data-Driven Strategies for Marketers
Businesses that sell consumer packaged goods must stand out in a competitive market. Explore the basics of CPG advertising to better promote your offerings.
Residential Mailing Lists: What Marketers Need to Know
Residential mailing lists include addresses for individuals in certain areas. Explore how you can use this resource to upgrade your direct mail strategy.
Who’s Driving Your Identity Strategy?
Managing first-party data—and, by extension, your identity strategy—has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to navigate. As privacy regulations shift...
What Is An Identity Graph? Your Questions Answered
An identity graph joins online & offline data points to give a holistic customer view. Explore how identity graphs work and how your business can leverage one.
Lookalike Modeling: How to Get Started
Lookalike audiences provide an effective way to target new prospects and expand your customer base. However, many teams lack the bandwidth and data expertise to create these high-performing target audiences. Outside of platform-specific tools, lookalike modeling can...
Is Direct Mail Eco-Friendly? Tips for Sustainable Campaigns
In today's eco-conscious world, sustainability is no longer just a buzzword—it’s a driving force behind consumer decisions. Direct mail remains a powerful marketing tool, but its environmental impact is a concern for brands and consumers alike. A USPS statistic found...
OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming and...
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