For Facebook Ads, targeting is critical to delivering a positive return on advertising investment. With around 3.07 billion monthly active users, reaching the right audience with ads helps limit waste and increase campaign effectiveness. Understanding how to best...
Consumer packaged goods (CPG) is an incredibly competitive industry. According to McKinsey’s guide to CPG industry trends, consumers are looking for companies that are “special, different, and authentic,” causing businesses to push the envelope—both in terms of...
Even amid the immense popularity of digital platforms, direct mail continues to be an important component of many Even amid the immense popularity of digital platforms, direct mail is an essential component of many businesses’ marketing strategies. With 61% of...
Imagine you run a furniture company. Your customer, Lauren, recently moved and has been browsing online for new furniture. How can your business ensure these online and offline actions are attributed to the same customer? The answer lies in a comprehensive identity...
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming and...
