Even though third-party cookies are here to stay, many marketers are looking for a long-term solution that is both accurate and privacy-conscious. In light of cookie instability, marketers are now prioritizing high-quality, first-party data to effectively reach their...
As more members of Gen Z become eligible to vote, political campaigns must adapt their strategies to connect with each unique generation of voters. From the Silent Generation to Gen Z—one size does not fit all when it comes to political marketing. Each generation has...
Political advertising spend is on the rise! For the 2024 U.S. presidential election, 2024 election ad spending is expected to hit $12.32 billion—up nearly 30% from the 2020 presidential election. With campaigns spending record amounts, it’s more important than ever to...
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to...
Connected TV (CTV) is the fastest growing advertising channel in the United States: According to the Association of National Advertisers, CTV is predicted to grow by 22.4% this year to a market size of $30 billion. In the past, advertisers have struggled with precise...
We’re excited to share that we’ve launched new lookalike audience-building capabilities for social media campaigns. Now, Deep Sync One users can use a new AI-powered lookalike audience builder to seamlessly leverage insights from their current customer data and...
