For marketers and advertisers who rely heavily on direct mail to attract new customers, postal rate increases can significantly impact direct mail return on investment (ROI). As the United States Postal Service (USPS®) continues to raise rates, direct mail budgets may...
2024 will bring widespread changes for marketers and advertisers. Here are the data and marketing trends we’ll be watching this year. As the marketing and advertising industries continue to evolve, staying ahead of the curve will remain essential for businesses’...
As marketers in the nonprofit sector focus on the impact of AI and postal rate increases, your organization may wonder if traditional fundraising channels like direct mail are still worth investing in. If you haven’t been seeing results from your direct mail...
