Hearing Aid Conglomerate Benefits from Data Hygiene Services

Hearing Aid Conglomerate Benefits from Data Hygiene Services
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  • Create Date October 30, 2024
  • Last Updated October 30, 2024
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Description

A large hearing aid conglomerate, made up of several national brands, had an acquisition database of more than 2.9 million consumers age 65 and older. Prior to the onset of their semi-annual direct mail campaign, they sought a reliable method of reviewing the data for inaccuracies.


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